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Last August 2010, the Nielsen Group reported that the US market shares of multipurpose Smartphones have increased from 23 percent from the first quarter of the said year to 25 percent prior to when the report was released. In addition, it was also concluded that by the end of 2011, Smartphones are expected to overtake the mobile market share in the US market.

Who would have thought that in a few years since the Palm was released, that it would be overtaken in the currently sizzling gadgetry scene? And that Microsoft, Google and Apple would continuously make headlines? In another report, which dates back to March 2010, it was said while only 21 percent of mobile users carried Smartphones, the mobile market was  a very dynamic one with constant changes and varying trends. With the overall growth of sales (noted within six months) reaching 29 percent—and 45 percent of mobile users (respondents to the survey conducted by The Nielsen Group) stating that they’ll definitely be moving from their feature phones to Smartphones—the growth of Smartphones in the US market will definitely grow more rapidly. There will definitely be an explosion of Smartphones as predicted, by the end of 2011.

At present, the growing demand for having an all-purpose Smartphone has had mobile providers engaged in a serious mobile warfare. This may seem a bit confusing especially since every Smartphone (regardless of their manufacturer) seems to share a common hardware design. Yes, each Smartphone has touch screens, at least 512 MB of memory capacity, supports Wi-Fi and can connect and download from the internet. The differences, however, are in their operating system; especially since each is designed to cater to a certain sector in the society (such as BlackBerry which appeals more to those in the business arena). Today’s top mobile phone providers are Google Android, Apple, BlackBerry and Microsoft. They top the charts of the most purchased phones attracting more costumers every month. With the stiff competition, and the expected Smartphone explosion, these four face at hand the challenge of surpassing not only the competition but their previous releases as well.

Although each mobile provider has designed their phones in such a way that it caters to a specific sector, their positions can still be swayed. Take for example BlackBerry and Apple’s iPhone: BlackBerry may be a favorite in the business community (especially with its emailing prowess), however the new Smartphone releases seem to be providing consumers with an alternative way of being connected 24/7. On the other hand, iPhones remain in-demand and are the most appealing Smartphones; however, there was a time when its marketability was surpassed by the newbie Android. It is good to report though that for those who are planning to switch from their feature phones to Smartphones loyalty to their phone providers is maintained with more than three-fourths of the surveyed Smartphone respondents stating that they would still purchase from their feature phone providers.

The US market share of Smartphones is becoming undeniably bigger, thanks to more enhanced model releases which offers advanced features (especially when it comes to connecting to the internet faster). And while even the ratio of male Smartphone subscribers to female is also being talked about (more males using Smartphones compared to women), phone manufacturers promise their customers with more functionality with every new smartphone release.

Tags: smartphones to grow more in-demand, growth of smartphones, smartphone has touch screens